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#Regram @kirstenalana : today was the culmination of several weeks of work for @amarula_official that began with a trip to Kenya where I met @paula_kahumbu and her colleagues from @wildlifedirect which The Amarula Trust supports with their #DontLetThemDisappear campaign. It was amazing to reunite with her today in my home city where #Amarula sponsored a life-sized ice sculpture of an elephant which melted as the day grew warmer, a symbolic representation of what will happen if we do not protect these gentle giants and stop poaching. It has been one of the greatest honors of my life to participate in this campaign and though I have been paid to do it, I find I've never had my heart so moved by any job I've done before now. When the day was almost over and the ice sculpture began to break apart from the melting, I found I was almost as upset as I was when I first began to understand how dire the situation is for the African Elephant. So beginning with this project, I'm marking a new chapter in my career where I will be dedicating as much time as I can to causes such as this one. I'm not interested in being political, I simply want to do as much good as I can with whatever time I have left. I hope you will continue to join me and for those who began to follow me years ago only interested in travel - be assured there is much travel still planned. After all, the world is a big place and there are many people + animals + issues that need attention all over the place. #BeTheChange #GiveBack #MadeFromAfrica 🌎🌍🌏 Oh and if you want to get involved - I've placed a link in my profile to 6 ways you can help #SaveTheElephants 🐘

A big thank you to everyone who came out to celebrate #worldelephantday using #DontLetThemDisappear. Thousands of people came out to learn about the importance of saving elephants at Union Square in Manhattan and millions engaged with us online. Let's continue to create global awareness about the plight of elephants.

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A life size ice sculpture of an elephant is melting at Union Square to show the status of African elephants. It is the moral duty of all of us to save the remaining elephants before they disappear from the face of the earth. Amarula and WildlifeDirect are marking #worldelephantday with a campaign dubbed #DontLetThemDisappear

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Meet Vronsky, a great tusker who we met last month just right outside the gate of @serenahotels Amboseli Lodge. As we celebrate #worldelephantday we invite you to support us in saving the remaining African 🐘🐘🐘 by joining @amarula_official and WildlifeDirect's #DontLetThemDisaplear campaign. Go to Amarula.com/trust and create an elephant and spread the word with friends and family.

#worldelephantday is just around the corner and now more than ever we need everyone to join us in the ant-ivory poaching campaign to help crest global awareness. The future of African elephants is at a tipping point. Help us stop the poachers, traffickers and the buying of #ivory.

As we mark #WorldRangerDay, we honor and celebrate the the rangers who are in the frontline of protecting our wildlife and forests. We recognize the critical work that they do in conservation. @paula_kahumbu & @gio_ewbank with rangers Jona and Kinyanjui from Amboseli National Park during the #DontLetThemDisappear Campaign being spearheaded by WildlifeDirect and @amarula_official. The campaign aims to create a global awareness on the plight of elephants. πŸ“Έ by @paulobuna